Masterfoods help Australians get inspired with pantry staples with professional chefs online

Masterfoods has launched a ‘Dinner Hack Hotline’, with professional chefs and recipe creators offering dinner ideas for the uninspiring ingredients lingering in pantries and fridges.

The announcement:

Have you just looked in the kitchen for some dinner time inspiration, only to find some spiral pasta, baked beans and a head of broccoli?

You’re not alone. With fridges and cupboards unusually bare due to coronavirus restrictions and those pesky supermarket hoarders – many are finding it difficult to pull together a complete recipe, or even something semi-edible.

So, Masterfoods has brought together industry chef Susan Stitt and a team of recipe creators who are at the ready to answer your culinary conundrums.

And yes, they’re up for the challenge.

Message the Masterfoods Dinner Hack Hotline via Facebook Messenger with what you’ve got at home, and Chef Stitt’s team will whip up a recipe for you and text you back. The chat line is open between 3-7pm.

Cucumber, carrot and some leftover mince? No worries.

Chicken, bread and an orange? Yum.

Since the initiative’s launch on Tuesday (31 March), MasterFoods in-house Master-Creator Susan Stitt said her team is averaging 72 recipe creations a night and has so far had nearly 679 weary kitchen cooks contact them.

“As a chef, I’ve seen some unbelievable meals made from leftover ingredients in my time, and I hope our team and I can provide Australians with some recipes that will tingle their taste buds,” she said.

“More often than not, at-home cooks tend to stick with what they know and have a rotation of five or so recipes. In these tough times, with limited ingredients and restrictions on shopping, I hope that some of the recipes we send back might inspire people to think outside the box – and save an unnecessary trip to the shops in the process.

“Cooking is meant to be fun, and right now I think it’s important that we have as much of that as possible. We certainly are having fun with our creative culinary expertise being put to the test with unusual combinations. The standout for me so far, has been a recipe we created – Lemon Rocket and Feta salad with Spicy Pineapple Fritters.”

Bronwyn Powell, Marketing Director at Mars Food Australia, the manufacturer of Masterfoods said she hopes the hotline will  allow people at home to connect and think creatively and have fun while mastering their pantry.

“The coronavirus crisis has changed all of our lives. Restrictions have changed our usual habits and routines while social distancing can make us feel a long way away from friends and family,” Ms Powell said.

“However, most of us do still have a kitchen, and while many would love to use this time to cook more, sometimes the ingredients we have available to us just don’t allow us that luxury.”

How to hack tonight’s dinner

  1. Visit the MasterFoods Facebook page between 3pm-7pm
  2. Send a message with the ingredients you have in the kitchen
  3. Our team will come back to you with a creative dinner idea

Australia’s top five dinners in the repertoire (before COVID-19)
Source: Mars Food Australia Dinner Time report 2019

  1. Chicken meal
  2. Asian meal
  3. Spaghetti bolognese
  4. Pizza
  5. Curry

Top five most common ingredients in our kitchens (during COVID-19)
Source: MasterFoods Dinner Hack Hotline

  1. Chicken

  2. Pasta/spaghetti/noodles

  3. Potatoes

  4. Onions

  5. Tomatoes

Source: Bite Communications media release


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