Modibodi appoints local agency to global social media account

January 31, 2024 10:00

Period underwear brand Modibodi has appointed indie agency Bread Agency to its global social media account. The agency has been tasked with driving the brand’s social presence across Australia, New Zealand, the UK, France and Germany.

The agency, which launched in 2022 by former Havas Group social media specialists Amaury Treguer and Mary Proulx, aims to bring a new look at what social media services should entail – setting brands and retailers up for success in the new era of social, with social commerce at its core.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.