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AdWeek: Getty Images Brilliantly Made 4 Famous Faces Entirely Out of Stock Art
Brazilian agency AlmapBBDO does consistently brilliant campaigns for Getty Images, from 2012’s “From Love to Bingo,” which used 873 stills from the Getty archive to tell the story of a single life in one minute, to last year’s “20 Years” print ads, which showed how four celebs had aged over time by featuring 111 photos of each of them.
Now, agency and client have just released their latest collaboration—a remarkable global campaign called Endless Possibilities, which accomplishes the pretty amazing feat of assembling four famous faces using bits of other people’s faces—all found in Getty’s creative stock-art database (i.e., not editorial images).