Morning Update: Getty makes famous faces; GroupM wins Malaysia Airlines; youth hostels as MTV Cribs; influencer confessions
AdWeek: Getty Images Brilliantly Made 4 Famous Faces Entirely Out of Stock Art
Brazilian agency AlmapBBDO does consistently brilliant campaigns for Getty Images, from 2012’s “From Love to Bingo,” which used 873 stills from the Getty archive to tell the story of a single life in one minute, to last year’s “20 Years” print ads, which showed how four celebs had aged over time by featuring 111 photos of each of them.
Now, agency and client have just released their latest collaboration—a remarkable global campaign called Endless Possibilities, which accomplishes the pretty amazing feat of assembling four famous faces using bits of other people’s faces—all found in Getty’s creative stock-art database (i.e., not editorial images).
Mumbrella Asia: Malaysia Airlines moves global media business to GroupM
Malaysia Airlines has appointed GroupM as its media agency.
The WPP buyer takes on the account from IPG Mediabrands, a media agency that handled the business through the most difficult time in the airline’s history, after a six-month period last year saw MAS experience two air disasters. IPG Mediabrands has retained duties for social media, a function that was severely tested by the MH370 and MH17 catastrophes.
https://youtu.be/espJ7oIHezk
Campaign Live: 50 Cent stars in Hostelworld ad spoof of MTV Cribs
“In da hostel with 50 Cent” is a three-minute parody of the noughties MTV series Cribs, which saw celebrities giving tours of their opulent Hollywood mansions.
The online ad, created by Lucky Generals, features 50 Cent (Curtis James Jackson III) enjoying a day in a Barcelona hostel and making the most of the features the accomodation has to offer.
Digiday: Confessions of a Snapchat influencer: ‘What seems like overnight success usually wasn’t’
Influencers are slowly eking out larger slices of marketing budgets and commanding more attention in the digital space. But (there’s always a “but”) as Digiday reported last week, brand and agency executives are concerned that there’s no benchmark for prices, creating an influencer bubble that may soon burst.
The influencers themselves, however, are also worried. In this edition of Confessions, a Snapchat influencer who has worked with major brands tells us what it’s like to be on the other side of that relationship.
The Guardian: YouTube rules out Premier League bid despite Europa League final coup
A near record number of football fans discarded their TV sets to catch the Europa League final on YouTube, but despite its success the web giant has scotched the idea that it wants to challenge Sky and BT for Premier League rights.
BT Sport struck a deal with Google-owned YouTube to air the Europa League final, and upcoming Champion’s League final, alongside its own mix of coverage on pay-TV and free-to-air channels. BT’s TV coverage, broadcast free-to-air on Freeview as well as on pay-TV, drew a record peak audience of 3.5 million viewers.
AdAge: Former W&K and Refinery29 Execs Open Joan, a Creative Agency With Action at Its Core
Former Wieden & Kennedy Executive Creative Director Jaime Robinson and former Refinery29 Chief Operating Officer Lisa Clunie have teamed up to open an agency that pays homage to history’s most powerful women: Joan. The company’s moniker takes inspiration from the world’s most famous Joans.
A senior Unilever marketer said the company recognises its role as a contributor to the haze in Southeast Asia, and warned brands against making green claims before they had got their own houses in order.
After making a presentation that proposed the importance of brand purpose, Aseem Puri, Singapore-based CMO of Unilever International, was asked how the FMCG giant could claim that so many of its brands were doing the world good in their marketing when their products contained palm oil sourced from devastated rainforest land in Indonesia and Malaysia.
AdWeek: Budweiser Delivers Basketball Fans the First NBA Virtual Reality Experience
Budweiser is playing the virtual reality game, literally, by sponsoring a VR experience with the NBA’s Cleveland Cavaliers. The Cavs are the first NBA team to build VR technology into their official app, and Budweiser is giving away cardboard VR headsets at tonight’s NBA playoff game in Cleveland, through which fans can view basketball-themed footage.
The cardboard headset also doubles as a handy beer carrying case. WME | IMG, AB InBev’s U.S. sports marketing agency of record, came up with the VR concept and designed and built the viewer.
