My first mistake: When SEO goes very, very wrong

Before he was the CEO of an SEO company, Paul Carroll made a mistake. A big mistake. Here, he explains how he ruined his Google rankings by selecting the wrong agency, and what he learned from the experience.

They say that if you haven’t failed or made a bad decision in business, then you’re not trying hard enough.

I’ve taken this to mean you need to push yourself and take some risks, and that even a bad decision is better than no decision at all.

This piece isn’t long enough to list all my bad decisions, so I’ll focus on one in particular which actually shaped my business future and is responsible for what I do now (more on that later).

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