OzTam’s VOZ shows viewing across platforms increases over 28 days

December 10, 2021 10:28

During an end of year ThinkTV presentation OzTam CEO Doug Peiffer shared an update on how the Virtual Australia, or VOZ reporting system, is delivering greater detail for media buyers and advertisers on the behaviour shifts of Australian viewers.

“If you think of what VOZ really is, it’s Oztam and Regional Tam put together,” he explained. “We can now have a look at Total Television reach on a national level.”

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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