PepsiCo, Football Australia, G’Day Group and more locked in for Mumbrella360 2024

How to achieve true personalisation success, the generative AI journey of a holiday park network owner, tips for capitalising (and surviving) innovation, and a masterclass on transforming workplace toxicity into positive creativity are the next round of sessions being announced for Mumbrella360 today.

With Mumbrella’s annual media and marketing conference fast approaching, another group of industry leaders are gearing up to take to the event’s stages for insightful conversations and inspiring story sharing.

Vandita Pandey, PepsiCo’s chief marketing officer ANZ, snacks and beverages, is confirmed for the session, ‘Lessons from an FMCG Giant on Delivering Personalisation at Scale and Driving Loyalty’.

Vandita Pandey

With personalisation at the forefront of consumers’ expectations for brands, and as the country’s top digital-first marketer, Pandey is bringing close to 15 years’ experience at PepsiCo to explain how marketing’s future is becoming increasingly digital, and why brands ought to leverage big data for their personalisation strategies.

Delegates can expect to leave Pandey’s session with a iron-clad grasp on the relationship between big data and personalised experiences, and how both can provide brands with new levels of consumer engagement and loyalty.

Mumbrella360 will also incorporate lessons from the travel and holiday sector.

‘Pioneering the AI Wilderness: G’Day Group’s Trailblazing Journey’ is a must-see session for companies wanting to adopt generative artifical intelligence, but are unsure how to do so effectively.

Helmed by G’Day Group’s chief marketing officer, Lahnee White, and Time Under Tension’s co-founder Jason Ross, the session will analyse G’Day Group’s AI usage across several business operations, including employees’ everyday tasks and e-commerce solutions.

To wrap things up, Ross and White will reveal G’Day Group’s key performance outcomes made achievable by generative AI.

Lahnee White

Meanwhile, innovation is the name of the game for the four-speaker-led session, ‘Space, Sport & Supercomputers: Decoding True Creative Disruption’.

Delivered by Sarah Walsh, head of women’s football, world cup legacy and inclusion at Football Australia, HEO Robotics co-founder and CEO, William Crowe, Gregory Cohen, deputy director at The International Centre for Neuromorphic Systems, and House of Kitch’s managing director and founder, Samara Kitchener, the session will deep dive into how organisations can stand tall while embracing innovation (no matter the challenges).

Sarah Walsh

At the same time, the talk will also provide delegates with tips on how to welcome change in all aspects of creativity. With a well-rounded panel drawn from different industries, attendees are sure to identify with a lesson that will take their approach to innovation from eager to accomplished in record time.

Additionally, with more than 50% of employees describing their stress “‘overwhelming’, ‘severe’ and ‘extreme'” towards the end of 2022 (only two years ago), knowing how to transform a toxic workplace into a revenue-growing, comfortable environment is vital for all companies – no matter their size or industry.

‘How to Turn a Toxic Workplace into a Creative Powerhouse’ is a masterclass being delivered by Dr Nathan Jones, Mood Institute’s director at this year’s Mumbrella360 conference.

During his session, Dr Jones will identify and explain six indicators of workplace toxicity, and how all organisations can remove them.

Dr Nathan Jones

Upon leaving the session, delegates will be confident in their abilities to: cultivate employee inspiration, tackle challenges, properly celebrate wins, leverage self-care practices, and collaborate effectively with their team.

The aforementioned industry leaders are a fraction of the marketing, media and business experts locked in for Mumbrella360 – former Nike CMO Greg Hoffman, Rêveuse’s April Siler and more.

Mumbrella360 2024 will be taking over Jones Bay Wharf’s Doltone House from 21-23 May.

The sale for earlybird tickets ends soon, and are available here.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He previously worked for a marketing agency that focused on managed service providers and IT.

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topics Dr Nathan Jones Football Australia G’day Group Gregory Cohen HEO Robotics House of Kitch Jason Ross Lahnee White Mood Institute Mumbrella360 2024 PepsiCo Samara Kitchener Sarah Walsh The International Centre for Neuromorphic Systems Time Under Tension Vandita Pandey William Crowe

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