Skills Priority List ignores the reality on the ground

The Skilled Priority List was released today and sees no shortage of advertising or PR skills (marketing specialists being the only shortage the NSC sees). This is a bit of an affront to everything we are seeing in the respective industries, writes PRIA president Shane Allison.

The release of a revised National Skills Commission (NSC) Skills Priority List is possibly one of the most bureaucratic – but influential – events of the year.

The composition of the individual occupations identified as in a shortage of workers in this list is a critical guide to Federal Government policy across education, training, and immigration.

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