SsangYong appoints Two Tractors as creative agency and production partner
Following a competitive pitch, independent Melbourne agency, Two Tractors, has been appointed creative and production partner for Korean car manufacturer, SsangYong.
The announcement:
Two Tractors will manage creative strategy and production as well as strategic content development.
SsangYong took its RFP to market in March, encompassing creative strategy and production, digital media, traditional media, social media, strategic content and CRM management.
Agency co-founder, Andy Gaunt: “We’re wrapped to be working with SsangYong. Their vehicles really are impressive and they have a great story to tell. We reckon our combination of creative and production is the sweet spot for challenger brands like SsangYong – brands that have to street-fight to find any advantage they can. I’d add that for us, culture is so important and we just felt that there was a great connection between us and the SsangYong team. Looking forward to getting stuck into the first campaign and working alongside such a strong list of specialty agency partners including Honest Fox, RCJ and The Refinery.”
SsangYong marketing director, Steve Dimitrovski had this to say, “I’m excited to have the team at Two Tractors developing creative and production for the next phase in our growth. They’re a talented, creative and – importantly – experienced agency. And they produce great work!”
SsangYong joins a roster of Two Tractors clients including Priceline, The Athlete’s Foot, VÖOST, OptiPharm, Carsales, Service Victoria, Victory Curtains & Blinds, SodaStream and Seek.
Source: Two Tractors
