Streaming subscriptions growing in Australia despite cost-of-living crisis

July 15, 2024 12:43

Streaming subscriptions have risen in the Australian market despite tightening budgets due to the cost-of-living crisis, according to a new study by global growth consultancy Simon-Kucher.

The consultancy’s annual Global Streaming Study found the Australian streaming market remains strong, with significant shifts visible in subscription dynamics, screen time and content preferences.

The Australian market continues to expand, despite going at a slower pace. Overall, the number of subscriptions per person in the country rose from 2.5 to 3.1.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.