Sydney radio ratings: 2Day FM Breakfast slips to 3.1%
The latest iteration of 2Day FM’s Sydney breakfast show, featuring Ed Kavalee, Grant Denyer and Ash London, has fallen 1.1 percentage points from last survey to just 3.1%.
The show kicked off the radio ratings year with a 4.4% audience share, and has climbed as high as 4.5%.
Denyer, Kavalee and London have been on air together since September last year
It is the lowest audience share for the breakfast show this year, however the 2017 line-up of the Em Rusciano Radio Show with Harley Breen – which debuted to 4.0% – went out with a 2.8% share.
Why is radio the only medium where the audience is measured in percentages? Surely advertisers want actual listener numbers – like they get with TV viewers, newspaper readers and online engagement.
How many listeners does 3.1% equate to? Are the actual listener numbers published anywhere?
Hi David,
You can see more of the numbers here:
http://www.radioalive.com.au/R.....f?ext=.pdf
For example, 2Day FM Breakfast had an average audience per session of 27,000 people (down from 38,000 last survey). The FM leaders, Kyle & Jackie O on Kiis 106.5 had 97,000, down from 107,000.
The stations prefer to deal in ‘cume’ (cumulative audience), which is the number of unique people who listen to a radio station for eight minutes.
In terms of cume, 2Day FM Breakfast had 246,000 (down from 293,000), while Kiis had 605,000 (down from 620,000).
Hope that helps.
Thanks,
Vivienne – Mumbrella
David, the percentage sharess are calculated on the listener numbers. The PR just happens to use the shares as their headline number.
Wow, 2GB has a higher audience than all the ABC AM stations combined.
And wow – Macquarie Sports Radio’s AM frequency is higher than its cumulative audience.
Haha Nick Bartlett, no need for the sour grapes.
Here some facts
– 15 YEARS AT NUMBER 1 FOR 2GB
– 218 CONSECUTIVE RATINGS WINS IN A ROW FOR ALAN JONES
Sounds like ABC Sydney has been losing for a very long time lol..
So a lot of us are paying for something we don’t use.