Sydney radio ratings: 2Day FM Breakfast slips to 3.1%
The latest iteration of 2Day FM’s Sydney breakfast show, featuring Ed Kavalee, Grant Denyer and Ash London, has fallen 1.1 percentage points from last survey to just 3.1%.
The show kicked off the radio ratings year with a 4.4% audience share, and has climbed as high as 4.5%.
Denyer, Kavalee and London have been on air together since September last year
It is the lowest audience share for the breakfast show this year, however the 2017 line-up of the Em Rusciano Radio Show with Harley Breen – which debuted to 4.0% – went out with a 2.8% share.
When Kavalee and Denyer joined Rusciano, replacing Breen, the show premiered to a 3.4% share. The show climbed as high as 4.9%, however another line-up change was in store when Rusciano announced her departure in September.
London came on board to replace Rusciano in September last year, before being announced as a full-time replacement for the 2019 show.
This survey’s fall for the 2Day FM Breakfast team fall coincides with an overall dip for Southern Cross Austereo’s 2Day FM, which overall fell from an audience share of 5.6% to 4.7% this survey.
Sydney radio ratings survey 4 2019. Breakfast audience share. Source: GfK [Click to enlarge]
The station also lost a percentage point in drive, falling to 4.8%. GfK measures drive from 4pm to 7pm. On 2Day FM Carrie Bickmore and Tommy Little are on air from 3pm to 4:30pm. Dave Hughes and Kate Langbroek then take over until 6:30pm.
Sydney radio ratings survey 4 2019. Source: GfK [Click to enlarge]
Overall, and in breakfast, 2GB remained on top, with the breakfast slot – fronted by a recently re-signed Alan Jones – commanding a 17.4% share, down slightly from last survey’s 17.6%. The afternoon slot, which will soon see the departure of host Chris Smith, had 11.9%. This was down 0.6 percentage points, but remained the top of the pile.
Overall, 2GB in Sydney had a 14.0% share, down from 14.8% last survey.
The top FM performer overall in Sydney was Nova Entertainment’s Smooth FM, which dipped only 0.1 points to 9.9%.
In breakfast, however, Kiis’ Kyle Sandilands and Jackie ‘O’ Henderson remained on top, with 10.9%, although this was down from 11.8% last survey.
Why is radio the only medium where the audience is measured in percentages? Surely advertisers want actual listener numbers – like they get with TV viewers, newspaper readers and online engagement.
How many listeners does 3.1% equate to? Are the actual listener numbers published anywhere?
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Hi David,
You can see more of the numbers here:
http://www.radioalive.com.au/R.....f?ext=.pdf
For example, 2Day FM Breakfast had an average audience per session of 27,000 people (down from 38,000 last survey). The FM leaders, Kyle & Jackie O on Kiis 106.5 had 97,000, down from 107,000.
The stations prefer to deal in ‘cume’ (cumulative audience), which is the number of unique people who listen to a radio station for eight minutes.
In terms of cume, 2Day FM Breakfast had 246,000 (down from 293,000), while Kiis had 605,000 (down from 620,000).
Hope that helps.
Thanks,
Vivienne – Mumbrella
David, the percentage sharess are calculated on the listener numbers. The PR just happens to use the shares as their headline number.
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Wow, 2GB has a higher audience than all the ABC AM stations combined.
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And wow – Macquarie Sports Radio’s AM frequency is higher than its cumulative audience.
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Haha Nick Bartlett, no need for the sour grapes.
Here some facts
– 15 YEARS AT NUMBER 1 FOR 2GB
– 218 CONSECUTIVE RATINGS WINS IN A ROW FOR ALAN JONES
Sounds like ABC Sydney has been losing for a very long time lol..
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So a lot of us are paying for something we don’t use.
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