Tigerlily reveals its new brand look in Hawaiian-inspired resort campaign
Australian fashion brand Tigerlily has launched its new branding which it said “reflects the adventurous, globe-wandering spirit of the Tigerlily woman”.
The new branding has rolled out with Tigerlily’s Resort 2020 campaign, which was created by Three60 and shot in Byron Bay by Duncan Killick.
The campaign aims to capture the essence of a 1960s holiday in Hawaii.
is this a puff piece for the CEO, or the brand? It’s unclear.
And to the moving pictures guy, “Experience is the only valid driver that creates a sense of truth in a consumer’s mind. Without a meaningful customer journey design, and without a considered execution plan to realise the experience, brands lose the relevance battle.”
Can you explain how a new logo and 60 second film achieve the aforementioned experience & journey points ?