Top Stories:

Telstra’s got a new campaign for its new pre-paid plan using an adventurous goldfish:

Morning Update:

Mashable: Samsung Trolls iPhone 6 Plus in Sarcastic New Ad

“By now, everyone knows that Apple recently unveiled the iPhone 6 Plus with a larger 5.5.-inch display — an announcement that has left rival Samsung majorly peeved.

So peeved, in fact, that the company released an ad that throws serious shade at Apple and the tech experts who disparaged the Samsung Galaxy Note’s large size, Mashable included.”

AdWeek:  When Irish People Describe Their First Time, It Gets Pretty Weird Pretty Fast

“Sure, the old “they’re not really talking about sex” gag is an ancient red herring, but we still enjoyed this bit of low-budget advertising from Cork, Ireland.

Obviously we won’t spoil it by telling you what they’re really discussing. My first hunch was a restaurant, and after hearing it all out, part of me wishes I’d been right. Because that would be one interesting restaurant.”

AdAge: Google Hires P&G’s Top North America Media Executive

“Google has added one more to its growing collection of packaged-goods marketing executives — Julie Eddleman, who was the top U.S. media executive of the biggest U.S. advertising spender, Procter & Gamble Co.

Jodi Allen, VP-North America brand of P&G and Ms. Eddleman’s boss, has assumed Ms. Eddleman’s duties, a P&G spokeswoman said. The move comes as P&G, which spent $3.2 billion in measured media in the U.S. last year according to Kantar Media, is moving toward buying 70%-75% of its digital media programmatically, an effort in which Ms. Eddleman was involved. Google, owner of one of the largest digital-display ad networks and active in working to establish private programmatic exchanges linking publishers and big brand advertisers, is likely to play a key role there too.”

AdWeek: Kotex Tells You to Be Gentle With Your Cat (What’s Another Word for Cat?)

“Cats are very sensitive. And when you apply sticky tape to them, they tend to walk funny. Just like when your pad won’t stay in place and decides to adhere to your crotch.

Ogilvy & Mather Shanghai created a viral hit for Kotex around the truth that no cat of any persuasion likes sticky tape. An entire spot starring super fluffy cats filmed in slow motion looking uncomfortable and walking sideways? It’s no wonder it’s already attracted over 1 million views in China (not on the subtitles version below, though, of course).”


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