Traditional web development is stressful, costly and unnecessary
With UX firmly entrenched in the web development process, it’s hard to imagine how web and mobile builds might change. Nima Yassini believes conversion rate optimisation (CRO) might be the catalyst.
Since the introduction of user experience (UX) design, web development across ecommerce and enterprise web and mobile builds has remained relatively stagnant. Although emerging usability factors still contribute to design decisions, it seems a major refresh, rebuild or re-platforming of a corporate or ecommerce site is an exercise with too many potential pitfalls.
In an age when agile development has become mainstream, isn’t it time we looked at how to redevelop websites through iterative improvements rather than massive upgrades?
We now have data at our fingertips that can inform UX – data that tells us about user behaviour and how it can change over time. Practices like conversion rate optimisation (CRO) and the psychology behind conversion should be driving decisions on what we implement and the continuous improvements we should be making.
