The Year in Review: 10 best ads of 2016
There were some good ads over the course of 2016, but was it a stand-out year for the industry or did mediocrity reign? Mumbrella looks over the 10 best ads of the year and asks: could the industry have done better?
Spring Lamb: You’ll Never Lamb Alone
For more than 20 years Meat and Livestock Australia has been pushing the boundaries ever further, at once entertaining Australians with its work and asking questions of the society we live in. This was perhaps never better demonstrated than with the Spring Lamb campaign that celebrated Australia’s diversity, from our indigenous heroes to our immigrants and members of communities still fighting for recognition.
Perhaps it was ironic that adland tossed up an ad about diversity, but even with a failed bid by critics to have the ad banned, this work by The Monkeys ticked all the boxes.
What a dire year
Spring Lamb: You’ll Never Lamb Alone was absolutely the best.
In 2016, with the rise of racism, multiculturalism is almost considered subversive, so for the Monkeys to deliver a funny and relevant ad like this was perfect.