Digital Performance Director
Allow us to introduce ourselves
We’re Apparent, a full-service, independent agency made up of 140 thinkers, creators and solution-makers doing what we do best. One thing you should know about us: we’ve got an entrepreneurial spirit, and we know the work worth doing doesn’t fit into neat, tidy boxes. And neither should you, for that matter. Our warehouse space in Redfern is here for you to gather, make stuff you’re proud of and grow your strengths (even if they have nothing to do with your job description).
We punch well above our weight, with some of the biggest clients in the world on our roster, from tech giants like Google and IBM, to local icons like Tourism Australia and Cricket Australia. Our approach? We call it the red thread. In other words, it’s the thing that connects everything we do, from the customer, through to the client and brand. On any given day you can expect to cross paths with someone in strategy, brand, creative, content production, social media, UX/UI, technology and media planning and buying. Oh and dogs, too. You’ll definitely cross paths with adorable dogs.
A few things you’ll like about working here:
• A flexible and hybrid working policy
• Generous parental leave and summer days off
• Heaps of growth and training opportunities
• 24/7 access to our employee assistance program for you and your family
• Engaged and caring leadership
About the job
We’re looking for a passionate digital leader to join our team and set the vision for our digital performance expertise and delivery within the agency. The role is a critical hire within the media team, helping to shape the next era of growth for the agency.
As the digital landscape continues to evolve, we need a leader who can stay ahead of the curve, lead conversations with the platforms and understands the adtech / martech players. It’s an exciting role building out our go to market approach alongside partners and technology providers.
Reporting into the Chief Media Officer you will work alongside a senior media leadership team collaborating on clients from across the B2B, Finance, Beauty and Technology space. You will manage and mentor a team of digital specialists working with clients and internal stakeholders to deliver brilliant solutions, optimising towards the best possible performance outcomes.
You’ll also be responsible for:
• Digital Leadership: you have your finger on the digital pulse. You keep abreast of the latest trends and possibilities within the Digital ecosystem and ensure that we are evolving to stay ahead. You are the “go-to-person” for any questions related to • Digital and Performance Marketing and your fingerprint is all over the work that we deliver.
• Team Management: you understand the roles and skills within the team and actively manage the careers, workloads and issues of your direct reports. Through growth plans and regular check-ins with the team, you ensure that the team always feels understood and supported; they feel like they are growing and have a future at Apparent.
• Team Mentorship: you provide leadership and guidance to the broader media team. Exciting them about the performance marketing ecosystem, new developments and opportunities for them to grow and learn.
• Agency Education: you openly and actively share your knowledge, to the benefit of the entire agency. Through training sessions, you increase the skills and knowledge, so that everyone has the capabilities to have knowledgeable conversations with clients about digital marketing and open doors to bring you into new client discussions.
• Influence & Collaboration: your collaborative approach ensures you play an influential role with Strategy, Creative and Account Service when discussing channels, messaging and expected performance.
• Campaign Optimisation: you are an escalation point for the delivery of digital campaigns. At key milestones you make recommendations to the team on how we can improve campaigns and, when required, jump on the tools to get the work to a better place.
• Digital Thought Leader: beyond educating the team internally, you are also a thought leader that shares insights into the Digital world with our clients and the broader market.
• Swim in the deep end: We are a growing agency, which means that you may be asked to take on things outside your remit, or things you’ve never done before. The great news is this is a place where you can stretch yourself, with the knowledge that there will always be someone who has your back.
• You: You take control of your career development. You communicate with the agency’s leaders to make plans for desired training and development opportunities. You do what you need to make sure you do an excellent job but speak up early when you need help or feel like your life is becoming unbalanced (mentally, emotionally, physically or socially).
The above is not everything that you’ll be required to do; we expect you will get comfortable with being uncomfortable, willing to step up where required, yet stay humble enough to remember that no job or task is too small. And that’s cool because you like the fact that no one here says, “that’s not in my job description”.
Education & Experience:
• 10+ years experience spearheading performance media within a major agency, publisher or client
• Experience leading teams, with strong leadership, interpersonal, and relationship-building skills
• In-depth knowledge of current digital marketing trends and technologies, across the performance media landscape
• In-platform experience with the ability to jump on the tools if required
B2B and Lead Gen experience, with a deep understanding of the tactics and techniques required to connect along the customer journey
• Highly analytical, with a focus on key metrics and ROI performance
• Proficiency in data analysis, reporting and visualisation tools including Google Analytics, Looker Studio, Tableau and PowerBI
• Proven analytical and problem solving skills, with the ability to overlay commercial acumen to recommendations and optimisations
• Passionate about digital media, curious and enthusiastic to learn and grow
• Ability to deliver on high levels of accuracy whilst working under pressure to achieve deadlines in a fast paced environment
Enough about us. We’d love to hear from you at careers@apparent.com.au.
Redfern 2016Interested?
We’d love to hear from you at careers@apparent.com.au.
