iHeartRadio app shoots to number one
Digital music streaming service iHeart Radio’s newly released app rose to the top of free music app downloads at the Apple store within 48 hours of its launch.
The announcement:
Tuesday September 17, 2013 – iHeartRadio’s newly released App is off to a flying start. Within 48 hours of its release it has risen to take out the #1 top spot for free music apps in the Apple App Store.
“Since the App launched last week, we’ve seen a 75% increase in overall registrations. Now listeners can use one, simple login to access their favourite stations across mobile, tablet and computer. And all users will be able to get ready for this weekend’s iHeartRadio music festival on all these devices,” says ARN’s National Digital Director Kate Beddoe. “Going to #1 is a great start for us, and with this success driven by the on-air and online advertising on ARN assets, iHeartRadio continues to be a great case study for the promotional power of radio”.
Released ahead of schedule driven by the demand on the online service made available August 5, the mobile product extends the availability of Clear Channel’s industry-leading, free, all-in-one digital radio service into Australia. The iHeartRadio mobile app has already amassed more than 210 million downloads in the US, making it one of the country’s most popular free apps.
The iHeartRadio app features includes:
• Live Radio – Access more than 1,000 live stations from Australia, New Zealand and the US, including digital only stations spanning all genres.
• Custom Stations – Create personalised stations by entering an artist or song from a library of over 16 million songs from 400,000 artists and iHeartRadio will create a station including similar music. Listeners can also ‘Thumbs Up’ or ‘Thumbs Down’ music to indicate song preference and further personalise stations.
• Greater User Control – With iHeartRadio’s unique ‘Discovery Tuner’ listeners can adjust a Custom Station to play familiar songs – or select ‘Less Familiar’ to play a wider variety.
• “Perfect For” Stations – Choose from thousands of curated stations based on a range of moods and activities that are perfect for any given time of day.
• Sleep Timer – Fall asleep listening to live or Custom Stations. The Sleep Timer can be set in time increments from 15 minutes to 3 hours.For the first time, Australian music fans will have exclusive access to the September 20 and 21 iHeartRadio Music Festival in Las Vegas. The all-star line-up includes Justin Timberlake, Paul McCartney, Katy Perry, Elton John, Muse, Keith Urban, fun., Bruno Mars, Maroon 5, Queen + Adam Lambert, and Robin Thicke. HeartRadio reached 20 million registered users faster than any digital service in internet history. It continues to be the No. 1 all-in-one digital service in the US with more than 60 million monthly unique users across its network. With a library of more than 16 million songs and 400,000 artists, iHeartRadio’s Custom Station feature offers listeners more music than any other service available.
The iHeartRadio mobile app is available for download in the iTunes and Google Play app stores.
The web version of iHeartRadio is also available in Australia at www.iheartradio.com.au ARN, a joint venture between Clear Channel Broadcasting and APN News & Media, has a multiple brand strategy – a MixFM and Classic Hits music stream in Sydney, Melbourne, Adelaide and Brisbane. Reaching over 4 million listeners, ARN is one of the leading broadcasters in the commercially important 25 – 54 demographic in Australia.
Source: Bec Brown Communications press release.
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