Seven’s cat video show nearly doubles Restaurant Revolution audience and wins night
Seven’s move to air Cats Make You Laugh Out Loud – a compilation of cat videos – in place of struggling reality show Restaurant Revoilution paid off last night as the show won its timeslot with 917,000 viewers.
The show, airing at 7.30pm, trumped Nine’s cooking competition The Hotplate, which fell to 839,000 viewers, and Ten’s The Great Australian Spelling Bee which dropped again on its fourth outing to 642,000, according to OzTam’s metro overnight ratings.
Seven wasted no time in trumpeting the show as the top entertainment offering of the night on Sunrise this morning, with the show helping the channel win in total audience share.
But while cats won in total people The Hotplate stole the crown in all the advertising demographics, relegating it to second spot, with the Spelling Bee fifth in the 16-39 demo.
Since Restaurant Revolution failed to fire, pulling in 522,000 viewers last Monday, Seven has moved it to one day per week from four and has been looking for content to fill the slot. Last Tuesday’s replacement for Restaurant Revolution, Dr Harry’s House Calls, managed 476,000 viewers.
Winners and Losers also saw a boost at 8.30pm with 609,000 viewers, up from 570,000 last week while episode 2 at 9.30pm had 587,000. The two episodes last week were the most time shifted shows of the night getting 164,000 and 171,000 more viewers respectively for episodes one and two, taking it to 734,000 and 744,000.
It beat Nine’s The Truth About Sugar which had 503,000 viewers at 8.40pm on Nine, and a repeat of NCIS on Ten which had 460,000 at 8.30pm.
In the news battle nine came out on top with 1.111m for its 6pm bulletin, dropping to 1.097m at 6.30pm, while Seven had 996,000 at 6pm and 940,000 for Seven News/Today Tonight at 6.30pm.
In terms of share Seven won the night with 19.3 per cent ahead of Nine’s18.5 per cent, while Ten claimed a win over the ABC with 13.8 per cent to 12.4 per cent.
On pay TV Australia’s victory over England in the Netball World Cup was the most-watched program with 94,000 viewers nationally.
Netball Australia CEO Kate Palmer joins a panel looking at the changing commercial realities of women’s sport at Mumbrella’s Sports Marketing Summit next month. For more details click the banner below.
Top 15 shows:
1 NINE NEWS Network 9 1,111,000
2 NINE NEWS 6:30 Network 9 1,097,000
3 SEVEN NEWS Network 7 996,000
4 A CURRENT AFFAIR Network 9 994,000
5 SEVEN NEWS / TODAY TONIGHT Network 7 940,000
6 CATS MAKE YOU LAUGH OUT LOUD Network 7 917,000
7 ABC NEWS-EV Network ABC 854,000
8 THE HOTPLATE -TUE Network 9 839,000
9 HOME AND AWAY Network 7 780,000
10 KEVIN MCCLOUD’S ESCAPE TO THE WILD-EV Network ABC 696,000
11 7.30-EV Network ABC 665,000
12 THE GREAT AUSTRALIAN SPELLING BEE TUES Network TEN 642,000
13 FAMILY FEUD Network TEN 639,000
14 TEN EYEWITNESS NEWS FIRST AT FIVE Network TEN 638,000
15 WINNERS & LOSERS Network 7 609,000
Audience share by channel:
Network 7 19.3%
Network 9 18.5%
Network TEN 13.8%
Network ABC 12.4%
Network SBS ONE 5.8%
Network 7TWO 5.1%
Network GO! 4.7%
Network 7mate 4.5%
Network Gem 4.1%
Network ONE 3.3%
Network ELEVEN 3.1%
Network ABC2 2.6%
Network ABC News 24 1.5%
Network SBS 2 1.0%
Network ABC3 0.4%
Network NITV 0.1%
Network audience share:
Network 7 TTL 28.9%
Network 9 TTL 27.3%
Network TEN TTL 20.1%
Network ABC TTL 16.9%
Network SBS TTL 6.9%
Data OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
I can see what’s on the agenda now. Out with the cooking and in with the cats:
– MasterPussy
– My Cat Rules
– Hot Cat
– Moggy Revolution
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The end.
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Oh dear ….! I have nothing more to say on that!!!
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Surely this proves the ratings system needs an overhaul..
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Cat on a Hot Tin Plate?
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A piece of me has just died.
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The Hotplate – Straight out of Compton
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There is a cooking show called “Compton The Hot Plate”? 🙂 (2nd para)
Would love to see dr dre and ice cube battle it out in the kitchen while laying down some wicked beats. Avoiding too many puns here.
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I’m not sure it’s the ratings system that is to blame for awful programming.
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“The golden age of TV”
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Hi F$$k and Sam,
Thanks for flagging – changed now. Although I think we’d all tune in to see the Bloods take on the Cripps in a cooking competition.
Cheers,
Alex – editor, Mumbrella
The fact that this is rating is a sure sign of the coming apocalypse.
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I think that this just confirms what a lot of people already thought, that TV is for the slow and the weak. 917k is 3.9% of the Australian population, and I think we can safely say that they are not the top 3.9% in any measure of intelligence.
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Dare I say it: Modern TV programming is weak as the proverbial feline urine.
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First week. Will not rate next wk. how can a program like that sustain an audience
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What are the chances next week Nine airs Dogs Make You Laff.
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The ratings system needs refining, yes, but this is really more of an indictment on the networks’ decision to give us the ‘same ol same ol’ reality TV nonstop.
It’s cheap to make and profitable to air, but it is getting so very tiresome.
People flicking through the channels would’ve seen ‘Reality… Reality… Reality… Boring… Boring… Boring… OH LOOK CATS!” and left it on.
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Spelling Bee lost it’s buzz be lucky to see out the series in prime time. And Hamish was the god of the comeback???
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Suffer in ya jocks Jonathon Holmes !
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Let’s not over-complicate this. Commercial TV has usually shown a diverse range of programming, but lately it has become obsessed with the same formats in different disguises. It should be no surprise that Cats Make You Laugh worked – the number one reason, it was different to what was shown last week, and the week before, and the week before. It also required no commitment to an entire series.
The only other certainty is that this type of show will now be flogged to death until viewers stop watching.
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Australia gets the [xxxxx] it deserves.
Please fill in the blank with the appropriate word form the following.
Government
Newspapers
Reputation
Media
Leadership
Congratulations to Seven on winning this time slot against such quality competition. You and we can be proud.
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If recycled cat videos from YouTube can outrank other tv shows, it just demonstrates that television today is a dying medium.
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At least cats being stupid is entertaining in a dumb sort of way – which is more than can be said for yet another by-the-numbers cooking contest which is just dumb without the entertainment. Anyway, free to air commercial television in this country is doomed as it continues to flog its never-ending cycle of so called reality – cooking, renovating, dancing, singing, icky dating and blubbering fatties..
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thank you for making me laugh.
Humanity has come to an end as we once knew it.
this is some random content that one would expect to see on a foxtel station in amongst all its repeat replays on the other stations.
Doesn’t any station, provider own rights to re play some decent past films – there are so many and it would only require someone with not that high an intelligence to work out good programming and someone to do the clearances. Television in this country as others have stated is a joke.
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I watched it with my 85yo ABC viewing mum and she loved it.
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As a shrewd advertiser I am better off paying for performance on YouTube than spending a total motsa on traditional networks, no?
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From experience when a show does not rate or exceeds expectations from industry pundits, it does not mean the ratings system is stuffed. This country has 1 of the most robust ratings systems indexed around the world. Ask the people at Free TV?.
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Its just silly.
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I bet that if you took the top ten mindless content categories on Facebook and turned them all into TV shows they would all rate their socks off……just saying.
One other thought – does it say more about the people watching as opposed to the state of the TV industry? And what does it say about the people who waste endless hours of their lives on Facebook?
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The reality shows just require too much of a commitment to follow the [contrived] story lines. I did it one year with MKR and found myself interested in the show, but hugely irritated by the number of hours required to ‘commit’ to following the show in its entirety. Not to mention the outrageous amounts of time spent watching crap ads in between. For this reason we now don’t watch any reality TV, it’s just too annoying to miss out on various episodes due to life getting in the way. The cat show sounds like it was fun, requiring zero ongoing commitment. I’ll be watching the funny dogs this Tuesday as well! (Or recording it to zap through it later, minus ads).
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New show- celebrity chefs pets.
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@ comment 31
How about Celebrity Chef’s cook their pets?
Dear Heston Blumenthal could slowly smoke a Beagle, over a thousand menthol cigarettes? He would of course serve it up, disguised as an Opal Card or something ‘crazy’.
I would love to see Matt Preston eat a hamster or perhaps a gerbil?
Bear Grylls could get involved mid series in a cameo (perhaps neck a shot glass of someone’s p1ss)? Predictable I know, but think about the R A T I N G S….
Speaking of hamsters: https://www.youtube.com/watch?v=JOCtdw9FG-s
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But of course it did. The brain softening effect of the lower depths of YouTube is beginning to show its great power.
I have had to abandon my super show presentation, Watching The Paint Dry, because someone got in before me with Lay It On, Let It Happen.
There are now two freshly painted garage doors going to waste. I breaks my heart .
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