Yarra Trams wins Postcard of the Year

Melbourne’s Yarra Trams has won Postcard of the Year with an execution featuring a rhino on a skateboard.

The campaign to warn Melburnians of the dangers of walking in front of a tram was designed by Mikey Tucker, written by Julian Penwright and creative directed by John Hillier. The agency was Helsinki.

Jury member David Bell, ECD at MercerBell, commented: “Pedestrian accidents must be quite a problem in Melbourne, so to highlight the danger the agency have come up with a very graphic and powerful analogy to make their point. A tram weighs as much as 30 rhinos, so be aware around trams.”

The Postcard of the Year event was scrapped this year, with organiser Avant Card saying it spent the budget on a new website instead.

The winners list in full:

Bell Shakespeare, Faustus

Credits:
Client: Bell Shakespeare
Marketing Manager: Sandra Sweeney
Agency: Moon Communications
Marketing Specialist: Brooke Hinman
Art Director: Linda Jukic
Copywriter: Julie Faktor
Designer: Ayumi Moritoki

Malthouse Theatre, Namatjira

Credits:
Client: Malthouse Theatre
Associate Producer/Business Manager: Emma Calverley
Creative Director: Fiona Sweet of Sweet Creative
Art Director/Designer: Tim Kliendienst, Alphabet Studio
Photographer: Michael Corridore

Sydney Opera House, Festival of Dangerous Ideas

Credits:

Client: Sydney Opera House
Marketing Manager: Jill Cook & Zena Morellini
Media Agency: Sydney Opera House Studio;
Art Director: Vanessa Tamblyn
Copywriter: Jill Cook
Designer: Kinal Ladha

Mental Health Association of NSW, Tips to Stress Less

Credits:

Client: Mental Health Association NSW

Marketing Manager: Katrina Davis
Media Agency: The National Grid
Client Services Manager: Lara Allport
Art Director: Simon Barrett
Copywriter: Stacey Young
Designer: Simon Barret

Children’s Books, Where’s Asterix?

Credits:

Client: Hachette Children’s Books – specifically- The Asterix Brand
Marketing Manager: Christine Fairbrother
Copywriter: Theresa Bray
Designer: Christine Fairbrother

City of Sydney, New Years Eve 2011 – Dream Catcher

Credits:

Client: City of Sydney
Marketing Manager: Kate Deacon
Media Agency: Imagination Australia
Managing Director: Heath Campanaro
Client Services Manager: Kate Anderson
Art Director: Lisa Taylor
Copywriter: Troy Graham
Designer: Andy Grady
Card Concept Execution: Avant Card

KordaMentha, Oracle – Broadbeach Shopping Precinct

Credits:
Client: KordaMentha
Agency: Caramel Creative
Creative Direction: Aaron Lee
Design & Finished Art: Vanessa Perilli
Strategic Direction & Copywriting: Rowan Wilson
Client Service & Media Management: Catherine Dellamarta
Account Media Agency & Representative: Media Kitchen, David Ogden
Website: seenatoracle.com.au

Australian Competition and Consumer Commission, Knock Knock: Know your rights when a salesperson knocks

Credits:

Client: Australian Competition and Consumer Commission
Creative Agency: Avant Card Design Studio
Designer: Sarah Holmes, Graphic Designer
Strategic Direction & Copywriting: ACCC
Website: accc.gov.au/doortodoor

Optus & Belvoir,  Duncan — Belvoir and Optus Community Access Program

Credits:

Client(s): Optus (Geoffrey Nevill – Arts Sponsorship Manager & Robyn Sawyer – Sponsorship Co-ordinator and Belvoir (Katy Wood – Development Manager).
Agency: M&C Saatchi
Account Director: James Rendel
Account Manager: Timothy Wiche
Art Director: Fabian Hupfauf
Copywriter: Alister McCann
Executive Creative Director: Ben Welsh
Designer: Wellcom

City of Fremantle,  The Fremantle Street Arts Festival

Credits:

Client: City of Fremantle – Cultural Development
Festivals Officer: Sarah Dalziel
Art Director: Alistair Mclean – Brown Cow
Copywriter: Rob Payne
Designer: Alistair Mclean – Brown Cow
Photographer: David Pickens
Model/Performer: The Rubberband Boy – Shay Horay

RSPCA NSW,  Million Paws Walk

Client: RSPCA NSW
Marketing Manager: Sarah Rossiter (Events Manager)
Designer: Rachel Vella

 

Comments


  1. Dave
    8 May 12
    12:24 am

  2. ALL Brilliant. Well done.

  3. Hoin
    8 May 12
    8:08 am

  4. I like the rhino one.

  5. Jack B. Nimble
    8 May 12
    12:40 pm

  6. I saw the Rhino art (and other tram-related efforts) on a visit to Melbourne earlier this year, a very brilliant and catchy piece of work!

  7. Rebecca
    8 May 12
    4:17 pm

  8. The rhino one was great – however, the copy on the posters on the inside of the trams wasn’t brilliant. Consistency in execution, please!

  9. AndrewL
    8 May 12
    5:03 pm

  10. Duncan is a copy of Alan the meerkat…