The year of professionalism?
“You don’t have to cop the sh*tty service many dish out and hide behind ‘it’s a new medium Ben, you’ve got to understand we’re all still making errors.’ Rubbish – it’s a 15 year old industry worth almost $2b dollars. Get your operation in order.”
What a whiny load of crap. Oh, there’s too many suppliers, it’s all so hard….
The role of marketing is to get your message out to your audience. If your audience is fractured across multiple sites, then you have to go to multiple sites to reach them. Complaining that its fractured is essentially attacking your audience, that same audience who are the customers who spend money that allow for the marketing campaign to begin with.
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I guess you’d know a bit about whining eh Duncan. 😉