Harley Davidson in live online broadcast of world record jump challenge
Harley Davidson brand ambassador and Crusty Demons motorcyclist Seth Enslow will attempt a world record leap of 160 feet at Sydney harbour in a stunt that will be broadcast live online.
Enslow will take up the challenge at Sydney’s Barangaroo, East Darling Harbour Waterfront at 9:30am tomorrow.
Harley Davidson’s ad agency 303 has created a microsite to stream the jump live, with coverage kicking off from 9.15am local AEST.
Viewers on the site will be able to make comments via a live stream Facebook box.
The campaign is being promoted on the Australian Harley-Davidson branded YouTube channel and on Twitter.
The event follows Harley Davidson’s live YouTube stream of Enslow performing a jump at Rod Laver Arena in May last year. It is believed to be the first ever Australian live stream on YouTube and the third ever on the video-sharing site globally.