Lazy politics Rabo’s latest target
Rabo Direct has rolled out a new ad in its “Lazy” series, featuring a politician who can’t be bothered to write his own speeches.
The work is by Whybin TBWA.
Another ad in the same series – featuring a lazy horse race commentator is currently shortlisted as Mumbrella’s May ad of the month.
Truly awful. Aside from the fact politicians don’t write their own speeches anyway.
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I don’t mind it.
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I get it. A sort of oxymoron.
The ad demonstrates what happens when laziness is the dominant characteristic of the agency and client. Maybe just morons.
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