Sydney suffers in radio downturn
Sydney is the radio market suffering the worst effects of the media slowdown, according to new adspend data released by Commercial Radio Australia.
The first quarter of 2009 saw an 8.7% drop in ad revenues to $42.7m for Sydney radio, according to the spending data prepared for the CRA by Deloitte.
However, the picture was less grim in other radio markets, with Melbourne and Adelaide slightly up (by 2.3% and 0.1% respectively). Meanwhile Perth was down 3.9% and Brisbane by 1%.
CRA boss Joan Warner said: “Sydney continues to be testing and as the largest market, is affecting the national figures.”
Overall the five metro radio markets were worth $140.3m in the first quarter, said the CRA – down 2.8% on the same period of 2008.
it would be interesting if they had community radio in their surveys. i think people are sic of the commercial crap.
User ID not verified.
Hi Luke. The report was on advertising spending. I suspect that even if all community radio stations were included their advertising revenues would be so small that the overall picture wouldn’t change one iota.
And if you meant including them in the radio RATING surveys, they fall into the “all other radio” category. Yes, there is space on each survey diary to include any and every radio station including the community stations – no-one is excluded. However, the ratings released have to be statistically reliable and such stations simply do not have enough “mass” to be broken out statistically. There is also the not-so-small matter of having to be a subscriber! By all means, stump up the money if you want your pet station reported, but in the meantime keep an eye on “all other radio” as a totality because your fave station is buried in there somewhere !
User ID not verified.