Forward Agency wins PR and influencer account for book publisher Mills & Boon
Book publisher, Harlequin Australia, has appointed Forward Agency to its public relations and influencer account.
The appointment will see Forward Agency work on Harlequin Australia’s Mills & Boon books, a publisher which specialises in romance and fiction novels.
Forward Agency will help the publisher attract Australian readers following the launch of a new book range early next year.
Adam Van Rooijen, head of digital and marketing communications, Harlequin said in a statement: “Following a creative pitch, we were sure Forward is the agency to help us to communicate the transformation of the Mills & Boon brand positioning in Australia.
“Fergus and his team had a clear understanding of where we are taking the brand, and a creative vision that we think will bring that positioning to life in a creative and engaging way. We are looking forward to working with Forward.”
Fergus Kibble, Forward Agency founder and managing director, added: “We are delighted that Harlequin has chosen Forward to help drive consumer engagement and conversation about the Mills & Boon brand in Australia.”
Forward Agency has worked with clients includingNescafé, Sunrice, KitKat and Uncle Tobys.
Looking forward to check the book next year.All the best!
User ID not verified.