By All Means wins City of Melbourne pitch and announces new art director
By All Means has been acquired as the creative agency for destination marketing at the City of Melbourne, following a highly competitive pitch.
The independent agency has also recently appointed Grace Hurley as art director, who joins the team from Wunderman Thompson (now VML), where she worked on Nestlé, Kelloggs, Treasury Wine Estates, Visit Canberra and Victoria Police.
A Cannes Young Lions silver medalist, Hurley has teamed up with copywriter Liam Ratliff, who joined By All Means from Ogilvy in 2023.
Grace Hurley and Liam Ratliff
Since stepping into his role, Ratliff has contributed to campaigns for Gordon Legal, Always Fresh, MyPlanManager, Bridge Road Brewers, and City of Melbourne.
Last year, he was selected as one of 30 under 30 globally for the Cannes Lions International Festival of Creativity in Cannes.
The City of Melbourne appointment follows a range of significant client wins, including national commercial law firm Macpherson Kelley, Tasmanian electricity corporation TasNetworks, and an expanding remit with global childcare business Junior Adventures Group.
“With a new dream client, a hot new creative team, and some very exciting announcements soon to be made, it really does feel like we’re on a roll,’ said managing partner Mat Cummings.
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