ABC News websites bump Nine to third in latest Nielsen rankings
While news.com.au retained its position as leading news and current affairs website for the month of July, ABC News websites managed to overtake nine.com.au, with a unique audience of 4.651m – up 3% from last month.
In June, the gap between Nine and News started to close, however July saw Nine.com.au fall 4%, from 4.682m to 4.499m, with ABC bumping the website into third place.
Nine.com.au had maintained its position in second since the May digital rankings.
In the latest Nielsen digital news rankings, news.com.au climbed 11%, with its unique audience well ahead of competitors, at 5.905m.
Smh.com.au maintained its place in fourth, despite gaining 12% in the latest Nielsen rankings, with its unique audience reaching 4.197m.
Daily Mail Australia retained its position in fifth place, with an audience of 3.069m.
The Guardian, Yahoo 7 News, and The Daily Telegraph all saw growth, reporting unique audiences of 2.823m (4%), 2.674m (4%) and 2.286m (5%) respectively.
BBC plateaued with a unique audience of 2.340m, and Herald Sun fell 2% to 2.254m.
Outside of the top 10, Mamamia fell 20%, with a unique audience of 827,000 and Mashable fell 45%, to 175,000.
The New Daily had a unique audience of 1m, falling 15% month on month.
Buzzfeed climbed 6%, with a unique audience of 1.6m, The Courier Mail climbed 3%, to 1.7m, and The Huffington Post (HuffPo) grew 31% to 2.1m.
The Australian also saw significant growth, up 20% to 1.8m.
The new metric provides publishers, agencies, and brands with daily digital audience data across video, audio, and text for the first time.
Nielsen said the highest unique audiences for the top 10 news entities were consistently high on Fridays, during the month of July.
Other statistics indicated news.com.au’s highest average daily unique audience peaked at 1.3m on July 21, followed by nine.com.au’s peak of 1.1m on July 25.
June Results: Gap closes between Nine and News websites, Nielsen rankings find
May results: BBC climbs 16% in Australia as international events dominate in month of May, reveals Nielsen rankings
April (amended) results: Nielsen says digital news rankings for April were wrong, and Guardian didn’t beat Daily Mail after all
March results: ABC News claims second place on Nielsen Digital News rankings as Nine.com.au falls into third place
February results: Daily Telegraph grabs ninth place in Nielsen news rankings as News.com.au builds on lead position
January results: Fairfax Media’s SMH.com.au climbs back above 4m in January as News.com.au holds top spot in news rankings
Where has The Age fallen to? No July figure in the graphic?
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Read this and weep….
READERS are switching off in droves from left-leaning news websites such as the ABC and Fairfax and turning instead to trusted mainstream news outlets such as dailytelegraph.com.au.
Official audience figures show The Daily Telegraph is the No.1 subscriber content news site in Australia, growing 4.6 per cent over the past month to 2.3 million unique readers while the Tele’s smartphone readers jumped 9.8 per cent over the past year.
The cracking figures for dailytelegraph.com.au are even more impressive, with up to 50 per cent of content on the site each day available only for paid subscribers, while rival sites were open access.
But the Nielsen data reveals that despite being free the ABC’s online audience crashed over the past 12 month by 28.5 per cent and the trend was matched by other left-leaning news sites.
The Sydney Morning Herald was down 19.7 per cent and its sister site The Age down 26.6 per cent.
The Guardian also fell by 3.97 per cent over the year to July, and Australians also turned off from the BBC sites, The New York Times and Huffington Post.
The biggest collapse in unique audience was experienced by Buzzfeed, which lost 585,000 readers, 26.6 per cent, over the year, and Crikey, which lost 31.7 per cent of its audience.
As many people read the satirical Betoota Advocate as read the Crikey website
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Rupert, that article you posted from the Daily Tele was astounding, even for them. Not just riddled with exaggerations, but unashamed lies. No.1 subscriber news site? Nope, that would be the SMH, who have almost double the online readers as the Tele. I guess it wouldn’t have sounded so hot if the Tele correctly reported they are ranked ninth and smashed by the SMH and almost every other ‘left-wing’ news site. And referring to themselves as ‘mainstream’ while The Age is ‘extreme left’! It’s straight out of the alt-right playbook.
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