ANZ creates ‘Only GAYTM in the Village’ as it rekindles Sydney Mardi Gras sponsorship
ANZ Bank’s award-winning GAYTM campaign is back again this year as the bank renews its partnership with Sydney’s Gay and Lesbian Mardi Gras festival.
The campaign created by Whybin\TBWA Melbourne sees ATMs around Sydney decorated using colours, patterns and jewels inspired by LGBTI culture.
This year the campaign will see one Australian town awarded their very own GATYM during Mardi Gras. Australians can vote for the location they would like to see host ‘The only GAYTM in the village’ by visiting the ANZ Facebook page or on the campaign’s website.
https://www.youtube.com/watch?v=a0X4vsBc6vU
Love it, really great extension of an already impact-full campaign and the references to movements towards LGBT equality are well used – nice work
It is great to see such a large corporate brand really embracing such an event and with such a quirky ‘GAyTM’.
Hopefull ANZ Bank will give up their fossil fuel habit and clean all that coal dust off other area’s of their business and start being ‘nice’ in everything they do.
A bit or a troll comment I know, however I mean it. A bank would never have done this 20 years ago – good work and please sort out your long term strategy and get in line with the times, it is not 1950, we need renewables, just like we need to embrace all walks of society.
Hopefully*