Blacker Media launches rebrand
Blacker Media has launched a new logo and mission, aligning itself as a Gen Z social media agency.
The announcement:
Blacker Media has unveiled a new mission, new logo and new mission in line with its extensive rebranding initiative to showcase its aptitude as one of Australia’s top Gen Z social media agencies.
“After our significant maturity as an agency, it felt like it was time to change to something that represented the more premium space we’ve grown into, while not forgetting our youthful, Gen-Z roots that we want to stay true to.”
Blacker Media was founded by Patrick Blacker back in 2016 during his earlier teenage years as he rebelled against the traditional secondary education outlook of learning Mathematics, English and the rest. Instead of learning complex formulae and essay writing, he was actioning business deals, replying to emails and ultimately – making bank for his business, Blacker Media.
After years of dedication, hard-work and an innate drive to succeed, Patrick Blacker has now rebranded Blacker Media to maintain their social media’s Gen Z foundation whilst providing bespoke solutions for their clients. The pivotal actions surrounding this originate from Patrick’s intuition to forecast the next steps of the business to propel its trajectory and ultimate success in 2023.
“We wanted the brand to showcase that we’re flexible and forward-thinking, while also respecting traditional forms of marketing and our clients needs.”
As one of Australia’s youngest entrepreneurs, this forward-thinking mentality backing the Gen Z social media enterprise is supported by his long-time collaborator and fellow Gen Z business owner, Indy Griffiths from Barge Creative who worked with the Blacker team to refresh their livery.
“This rebrand is all about setting us up as we expand into the Melbourne and Canberra markets officially in 2023 with a physical presence”
This new convention represents the entirety of the Blacker Media’s teams, led by Patrick alongside long-time collaborator and newly appointed Head of Production, Mitch Kara (prev. Astute Agency) and Head of Operations, Brittney Peters, holistic beliefs whilst also maintaining the integrity of the Gen Z agency from the get-go. With this rebranding, the business’ objective is to fill the void for each of their clients by tackling their client’s visibility on social media and online through high quality content and strategy. In turn, allowing each business owner to focus on what they do best – their business.
“For us, taking the pixel out of our type-based logo is about showcasing how we can fill the void for our clients, many feel like they’ve got 99% of things covered. But their marketing, brand and content strategy is the missing piece, and that’s something that we want to fill in.”
By attuning their business’ objective to focus on filling the void of social media activity for each client, Blacker Media are destined to go above and beyond each client’s expectations, especially as one of Australia’s leading Gen Z social media agencies.
From being that rebellious student in high school to successfully founding his own business, Blacker Media and now the integral rebranding of his infamous Gen Z content creation and social media agency.
It’s safe to say that there’s nothing stopping the BM team on their path to success, especially with their new brand.
Source: Millennium Communications
