Campaign Review: A split verdict on Myer, Destination NSW’s ‘invisible’ campaign and Bonds takes a stand for Mardi Gras

Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: 303 Mullen Lowe’s Scott Huebscher and Mutiny’s Henry Innis offer their views on Destination NSW’s domestic tourism push, Bonds’ support of Mardi Gras, and deliver split verdicts on Myer’s ‘Layers of Me’ campaign and IGA’s jibe at Coles’ Mini Shop Collectables.

Zoe Wilkinson

February 21, 2020 10:34

Brand: Myer
Campaign: Layers of Me
Agency: Clemenger BBDO Melbourne
The verdict: Could have been braver

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Scott Huebscher, executive creative director of 303 Mullen Lowe, says:

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Bonds Campaign Review Clemenger BBDO Melbourne Destination NSW henry innis IGA Leo Burnett Myer Scott Huebscher The Core Agency The Works

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