Features

Is the metaverse the newest market for digital OOH?

Mumbrellacast: Will Google push back on its defamation ruling? Plus, Mat Baxter

From selling quarter pounders to diamonds: Jo Feeney on her move to Michael Hill 1

‘Branding is about visualising emotion’: Hulsbosch on cultivating cultural legacy

Mumbrellacast: Reconciliation week, sports streaming stings wallets, and Lisa Davies on AAP

How to avoid a mEssence

Media buyers dissect A-League and share how Paramount ANZ can increase viewership 7

Mumbrellacast: Tangas moving up at Dentsu; plus Dee Madigan on her winning campaign

Brand tracking is the missing piece of your marketing toolkit

BrandCrowd sees nature logos spike by 188% as consumer priorities shift post-lockdown

What did Clive Palmer get for his $100m ad splurge? 9

Mumbrellacast: Senator Hanson-Young on media policy; plus UM’s Anathea Ruys

Media diversity, the ABC, digital security and local content: what the key parties are offering this election

Mumbrellacast: Campaign Review with Adam Ferrier, plus the fossil fuel dilemma

‘We used to be known as the ANZ agency, not anymore’: PHD Melbourne turns 10

Mumbrellacast: Justin Hind; plus, advertising soars – but when will the bubble burst?

Let’s stop treating third-party data like third-party cookies

PHD APAC’s James Hawkins: ‘Cut us open and you’ll still see bits of strategic planning’

oOh!Media’s Tim Murphy: ‘Big brands are returning with big brand messaging’

Mumbrellacast: GroupM finds its Essence in Mediacom, and is Musk in for the E-long run?

Mumbrellacast special: Russel Howcroft on the consultancy disruption and everything else

Mumbrellacast: Hugh Marks, Carl Fennessy, Matilda Bosely, and Gai Le Roy

Ten’s chief sales officer: Paramount ANZ & new immersive experiences for advertisers

Mumbrellacast: Radio returning to normalcy, Woolies in-housing, plus Natalie Harvey

Taking on the big four: MONEYME’s Richard Bray on the strategy behind the fintech’s rebranding

Mumbrellacast: The super marketing shake-up, plus Private Media’s Will Hayward

Taking it further than the trade pubs: PRing the MLA Lamb ad 1

With the pandemic in the rear view mirror, where does eCommerce go from here?

JCDecaux’s CCO Max Eburne: ‘OOH is stronger than ever before’

Braze reviews 1,000+ brands to discover the key to ace customer engagement

Australian retail media: ready for lift off as Coles takes the game to Woolies 1

Mumbrellacast: Battling misinformation in the federal election, plus the IMAA’s Sam Buchanan

‘This is a tech company as much as a media company’: Genevieve Jacobs on future-proofed sustainable news

Mumbrellacast: Indie publishers unfriend Meta, plus Henry Innis and Matt Farrugia 1

Advertising’s ‘fun culture’: The Works’ Julie Dormand on what’s changed 1

Future creative: Where do you see the role of the ECD going in the next 10 years? 4

Mumbrellacast: Chris Howatson, Tajer is back, plus Dan Monheit checks in from SXSW

MFA’s ‘We are the changers’ sets out to show what a ‘sexy industry’ media agencies offer 5

Moving beyond rainbow washing: how brands can support the LGBTQIA+ community authentically 2

Getting creative: The most frustrating part of the industry for ECDs 1

Nova Entertainment’s Paul Jackson pleased with first survey of 2022

Mumbrellacast: Ad-funded streaming, sanctions and Jane Huxley on IWD

Aussies have big plans for 2022: Here’s how brands can help them realise their ambitions

IWD 2022: ‘Be more gentle – I would love to hear from a man who has received that advice.’ 5

Determined to boost your online presence? Resolution Digital’s free live webinar is here to help

Mumbrellacast Special: Cross industry panel on fixing the pitch

Stripping the value or a positive trend? The evolving nature of creative production

Mumbrellacast: Interviews with Kirsty Muddle and Ken Cato, while Ben Willee talks financials

Keeping it flexible: CMOs talk hybrid work and how they maintain work/life balance

Dave Cameron on persisting with the lineups and SCA’s content creation mindset

Ooh Media’s Cathy O’Connor on why OOH’s in-market position is no match for other channels

Mumbrellacast: Gaven Morris on Bastion and the ABC, plus TA markets to the world

Blue skies ahead: CMOs reflect on the year behind us and what’s to come in 2022

Mumbrellacast: Interviews with Justin Hind and Pete Bosilkovski, plus TV ratings in 2022

Essence ushers in a new age in Australia: can it replicate the global success?

MDA CEO on ‘Things I’ve Heard’ and the value of personalisation 1

TV execs from Seven, Nine and Ten on their focus and strategies for 2022 1

Olympics on ice: The media buyers take on Seven’s second games in a year

Seven execs: Winter Olympic Games will be ‘the largest digital event’ of 2022

Mumbrellacast: A big promotion at WPP, live sports value and Zenith’s Nickie Scriven

We ask the CEOs: what advice can you offer those in your industry today?

Special Group’s Tom Martin and Julian Schreiber unpack the importance of execution on Nine’s Roll the Dice on Creativity

Media & marketing employers explain how they approach 26 January

Why travel brands should continue to advertise through Omicron

We ask the CEOs: what big industry story are you following this year?

Stop ‘changing stuff for the sake of changing stuff’: NAB CMO on Nine’s Roll the Dice on Creativity

BMF’s Pia Chaudhuri questions Australia’s appetite for originality on Nine’s Roll the Dice on Creativity

Australian Open 2022: Nine names tennis partners and what the coverage will offer brands

Australian Open 2022: Media buyers look ahead to Nine’s grand slam event

Will Novak Djokovic’s exclusion still bring in ratings for Nine? The industry’s view…

PR wins and sins of 2021

Australia’s media agency execs pick their top talent moves of 2021

Mumbrellacast: 2021 in review, plus Publicis’ Michael Rebelo

Nine’s Greg Byrnes on being ‘relevant’ and the ‘power of talk’

What adland is most looking forward to in a post-COVID 2022

Nova’s Paul Jackson on latest Brisbane results and 2022 plans

Buzz kill: CEOs, execs choose their words and phrases to ditch in 2022

The best Aussie & Kiwi ads of 2021 as chosen by creatives

ARN’s Duncan Campbell on the final results of 2021 and the network’s strategy for 2022

Mumbrellacast: Adland still isn’t learning, media plays and Katie Rigg-Smith

‘Brutal simplicity is a painful necessity’: M&C Saatchi’s Justin Graham tackles simplicity on Nine’s Roll the Dice on Creativity

Why YouTube is set to drive results for advertisers and agencies in 2022 and beyond 1

Mumbrellacast: Total share or key demos, who won TV in 2021?

Aimee Buchanan on being the new CEO at GroupM: Straight-up, loyal and ready to get things done

Qantas CMO Jo Boundy didn’t set out to make Australia cry: watch the latest episode of Roll the Dice on Creativity 1

Uber Eats looks beyond traditional media as it expands into new delivery options 1

‘Strategy is all about sacrifice’ says McDonald’s CMO in the first episode of Roll the Dice on Creativity

Powered by Nine launches exclusive new show, Roll the Dice on Creativity, in collaboration with Mumbrella and AANA