With Netflix now live in the Australian ad market, SBS boss James Taylor reckons the broadcaster is ready to succeed in the ‘premium BVOD market’, welcoming the competition from Binge and Disney+ to come too. With low ad load and a world-class offering, he says it isn’t looking at Seven, Nine and Ten, which are simply aiming to replace linear consumption, while SBS is ‘larger than we’ve ever been’ after successfully cannibalising itself in recent years.
Upfronts season: As two BVOD markets emerge, is Netflix and co's entry a validation of SBS' premium strategy?
