Compare the Market’s meerkats tackle life in lockdown in latest iteration of ‘Simples’ campaign

June 12, 2020 9:00

Compare the Market’s meerkats Sergei and Aleksandr Orlov are the latest brand ‘ambassadors’ to tackle how much life has changed for families.

The series of four ads show the meerkats taking part in activities Australians now know all too well including at-home workouts and taking care of the kids 24/7 while working from home.

The campaign is a collaboration between Compare the Market’s creative agency VCCP, Passion Pictures and Fanatic Films. The ads utilise existing footage that was produced for previous campaigns in Australia and the UK, including an ad from 2015 showing the meerkats’ new life with baby Oleg.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Compare the Market Michael Goodhew Paul Sharp The Meerkats VCCP

1 COMMENTS

Betty Luxenberg 19 Jun 20

Hi, good afternoon,
Nice campaign featuring meerkats! Now, you should have a storyline where the meerkats host visitors from the USA. How about the Geico Gecko?

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