News

Creativity a commercial decision at Telstra, not ‘vanity or ego’ led says CMO Brent Smart

Calum Jaspan

March 16, 2023 9:59

Six months into his blockbuster switch to what he calls “one of Australia’s truly iconic brands”, Brent Smart is amazed at the speed the company works at.

He told the Mumbrellacast this week that “despite being massive”, he’s been impressed with how quickly it’s been able to get three pieces of work to market in such a short time.

Green and Smart on this week’s Mumbrellacast

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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

Brent Smart Jeremy Nicholas Mark green Mumbrellacast Telstra The Monkeys

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