‘Cruiser Couture’: Vodka Cruiser’s new clothing line launches
Aussies can now rep their favourite premix alcoholic drink, Vodka Cruiser, as the brand has launched its own streetwear range and e-commerce store, Cruiser Couture.
The new clothing range aims to embody the drink’s same bold, fun feel, with tees, buckets hats and seasonal items such as swimwear or beanies available.
The core range includes hats, tees and more
“Cruiser Couture is more than just great quality merch, it represents the fun, confident lifestyle the Vodka Cruiser brand has become synonymous with amongst young Australians,” Vodka Cruiser brand manager, Georgina Chao, said.
“We are all about loads of flavour and bold colour, so naturally our merch isn’t couture, but we’re here to show everyone can be a fashion icon. And who’s to say a denim jacket embroidered with Cruisers can’t be couture?”
Two limited-edition Australian-made hoodies have been made to commemorate the launch, and will be available until sold out.
The collection also includes eskies, mobile phone cases and more.
One of the limited-edition hoodies
“We love how loyal Cruiser fans are. When they wanted to be able to shop Cruiser merch 365 days a year, we knew we had to make it happen. The limited-time-only drops we’ve done previously always go off, but Cruiser Couture is officially here to stay. And we will keep looking for ways to keep the range fresh and exciting.,” Chao continued.
“We can’t wait to see people wearing the collection out and about this summer, at their end of year celebrations, festivals and more. Maybe even matching with their fave Cruiser drink in hand.”
Got a tip?
Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Have your say