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Emotive looks globally as Mark Harris named ECD out of London

After more than a year collaborating on projects with social video content agency Emotive, Simon Harris has been named the agency’s executive creative director, and in a unique set up will oversee the role from London.

Mark Harris will handle the Emotive ECD role from London

Mark Harris will handle the Emotive ECD role from London

The move to bring the highly-regarded creative in-house also opens the agency to the possibility of expanding into Europe in the future.

Founder and CEO of Emotive, Simon Joyce, said the decision to have role of ECD located on the other side of the world had come after months of collaborating with Harris on a range of projects as a “gun for hire”.

Harris will visit the Sydney office several times a year, but the structure of the arrangement means that Emotive will, effectively, operate 24 hours a day – an element that has become crucial in the fast-paced world of social-driven marketing.

“I’ve been considering it for months and we have been talking about it … we have a strong creative team here as well, but this is a model that exactly talks to who we are,” Joyce told Mumbrella.

“If brands are talking ‘always on’ in terms of their content, well we’re talking ‘always on’ in terms of how we move as an agency. It matches that theme or that insight.”

Harris was one of the early members of lauded UK agency Brothers and Sisters and his collaborations with Emotive have included the award -inning Ricky Gervais campaign for Optus.

Other work includes ‘Meet the Beckhams’ for Sky Sports as well as working for Adidas, Apple and PlayStation

Harris said it was impossible to turn the role down.

“The agency’s track record of fearless creativity speaks for itself and the opportunity to grow the business as a true global entertainment publisher through powerful emotional content is incredibly exciting,” Harris said.

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