Facebook sees ad dollars surge in Q2 2021, as it looks to develop under 13’s offering

Second quarter 2021 saw Facebook Inc draw in ad revenues of US$28.58 billion, which equates to a ​​56% increase on the corresponding period in 2020. This follows a 47% year-over-year increase in the average price per ad and a 6% increase in the number of ads delivered.

The Asia Pacific accounted for US$5.152 billion in the quarter of that advertising revenue, up from US$4.735 billion the previous quarter.

Net income for the group was US$10.394 billion for the quarter, up from US$9.497 billion the previous quarter, and double that of the Q2 2020 result of US$5.178 billion.

“We had a strong quarter as we continue to help businesses grow and people stay connected,” said Mark Zuckerberg, Facebook co-founder and CEO. “I’m excited to see our major initiatives around creators and community, commerce, and building the next computing platform coming together to start to bring the vision of the metaverse to life.”

Facebook issued a statement that it is working on an Instagram offering for users under the age of  13. “It’s very early days and we have no timeframe to share, but we hope to create something that’s really fun and educational, with family friendly safety features,” a spokesperson said. “We have already committed to not showing ads in any Instagram experience we develop for people under the age of 13.”

Facebook daily active users (DAUs) were 1.91 billion on average for June 2021, an increase of 7% year-over-year. There were 788 million daily active users in the Asia Pacific region, up from 760 million the previous quarter. This figure does not include users on Instagram, WhatsApp, or our other products in the group.

The group reported 2.76 billion daily active persons for the quarter, which covers any registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp who visited at least one of these platforms through a mobile device application or using a web or mobile browser on a given day. This is up from 2.72 billion the previous quarter.

Headcount was 63,404 as of 30 June 2021, an increase of 21% year-over-year.

For the third and fourth quarters of 2021, Facebook expects year-over-year total revenue growth rates to decelerate significantly on a sequential basis, “we expect year-over-two-year total revenue growth to decelerate modestly in the second half of 2021 compared to the second quarter growth rate,” the financial results stated.

“We continue to expect increased ad targeting headwinds in 2021 from regulatory and platform changes, notably the recent [Apple] iOS updates, which we expect to have a greater impact in the third quarter compared to the second quarter. This is factored into our outlook.”


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