Flight Club launches in Sydney via Born

Sydney’s CBD has been transformed into a dart gallery to mark the launch of Flight Club, the home of social darts.

Executed by creative agency Born, the campaign consisted of an outdoor exhibition of over 30 classic artworks, such as the Mona Lisa.

Born’s strategy director David Coupland, said: “Our strategy was quite simple: Flight Club is reimagining darts in culture, so we wanted to reimagine culture with darts.”