Former Special Group talent launch ad spec start-up, The Spec Sheet
Sharon Gray and Jesse McLallen, former Special Group talent have launched a new tech start-up, The Spec Sheet to simplify and streamline the managing and sharing of ad specs between media owners, media agencies and creative agencies.
The idea for the platform was borne out of the frustration that the existing process for ad specs produced too many errors, omissions, out of date information, stress for juniors and generally, too much wasted time.
“I said to Jesse, this is ridiculous. We constantly keep redoing the same job task over and over again,” Sharon Gray, co-founder and CEO of The Spec Sheet told Mumbrella. “We see the same quality and standard of work from every media agency, surely there’s something out there that you can find the placements that you need and it has the ad specs behind it.”
This sound incredible!!! Wish it was around in my junior days!
Media is where agencies make most of their money. It is often booked before the creative process begins, which makes it difficult for the media to be the message. And when you see the same ad in every commercial break or at 3am in the morning, you just know the agency has little idea who they are talking to and used a shotgun (not a rifle) to target their consumers. Yet for decades, clients have believed the so-called ‘media plan’. Then sign off and pay up because they trust the agency. So I hope this is a little media is more bespoke.
Jesse and Sharon, you are brilliant! So proud ? of you even though I don’t understand it!
Nice work Jesse. a long but passionate slog to get to where you are.
Sounds fantastic, efficiency at last! Well Done & Good Luck