Foxtel marks 20th anniversary with its CEO arguing that lowering entry price was a success

September 9, 2015 1:14

Pay-TV operator Foxtel has today marked its 20th anniversary, with CEO Richard Freudenstein telling a forum that last year’s decision to drop its entry price to $25 had been a success.

Freudenstein speaking today at the ASTRA 2015 conference.

Freudenstein told the 2015 ASTRA conference: “It was a huge gamble to reduce Foxtel’s entry package by 50% to drive subscriber growth.

“And I have some even better news for you this year – I’m still here, it worked.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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