From a grumpy koala to a locked down children’s choir: The marketing campaigns of Qantas
As Qantas marks its centenary, Steve Jones looks at the key campaigns that have shaped the airline’s marketing over the decades.
There can’t be many ad campaigns where a brand ambassador – if a disgruntled koala can be described as such – expresses loathing for the product.
Yet the Qantas Koala made a career out of it.
For the best part of two decades, he showed nothing but disdain for the airline he was representing.
