‘Highly sexualised’ night club advertising banned from public arcade
Gold Coast’s MP’s Nightclub has had one of its outdoor displays banned by the ad watchdog for being “highly sexualised” and not treating sex, sexuality and nudity with sensitivity.
The ad posted in an arcade features two women dressed in lingerie with handcuffs and whips, alongside a man in his underwear displaying his chest.
MP’s Nightclub ad which has been banned by Ad Standards
“Strip clubs that are selling sexual related services should not have signage which I have taken a picture of and can send the Ad Standard authority of the naked men and women barely dressed in a shopping centre and viable from the Street [sic],” the complainant said to Ad Standards.
The ad watchdog said the ad was placed in an arcade and could be seen by any one walking past, including children.
Ad Standards said the images of women and men in their underwear isn’t related or relevant to advertising a nightclub.
“The poses of the women were highly sexualised, with one woman leaning towards the wall with her legs spread and the other woman standing pressed against her holding a riding cop to her buttocks.
“The Panel determined that the advertisement did not treat the issue of sex, sexuality and nudity with sensitivity to the relevant broad audience,” Ad Standards said upholding the complaint.
MP’s Nightclub didn’t provide a response to the ruling.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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How is it not relevant to a nightclub?
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… in Jesus’ name I pray!
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Because there’s no one having a munt outside.
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I am more worried about the world we live in today than any poster on a wall showing a couple of butts and a bare chest.Its the Gold Coast you see this everywhere in real life,what next no bikinis on the beaches and men not allowed to take off shirts.I really think there are bigger and far worse problems that parents need to be worrying about.Just my opinion you don’t have to agree and I certainly won’t be putting a complaint in anywhere to make you adhere to it.
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I’m not surprised at all. MP’s Nightclub just doesn’t care at all. From not paying their staff, not adhering to licensing regulations, to threatening their patrons – why would they care what the rules are?
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Besides the fact the advertising looks like it was made using Windows Paint, you should [Edited under Mumbrella’s comment moderation policy]. I hope it continues to be unsuccessful and the owners do our community a favour and close it down.
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It’s a gay / lesbian / bi / trans club and I think that sex is relevant to the club. Clearly a case of concerned hetros getting their knickers in a knot about bodies and skin again. 🙂
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