‘Highly sexualised’ night club advertising banned from public arcade

Gold Coast’s MP’s Nightclub has had one of its outdoor displays banned by the ad watchdog for being “highly sexualised” and not treating sex, sexuality and nudity with sensitivity.

The ad posted in an arcade features two women dressed in lingerie with handcuffs and whips, alongside a man in his underwear displaying his chest.

MP’s Nightclub ad which has been banned by Ad Standards

“Strip clubs that are selling sexual related services should not have signage which I have taken a picture of and can send the Ad Standard authority of the naked men and women barely dressed in a shopping centre and viable from the Street [sic],” the complainant said to Ad Standards.

The ad watchdog said the ad was placed in an arcade and could be seen by any one walking past, including children.

Ad Standards said the images of women and men in their underwear isn’t related or relevant to advertising a nightclub.

“The poses of the women were highly sexualised, with one woman leaning towards the wall with her legs spread and the other woman standing pressed against her holding a riding cop to her buttocks.

“The Panel determined that the advertisement did not treat the issue of sex, sexuality and nudity with sensitivity to the relevant broad audience,” Ad Standards said upholding the complaint.

MP’s Nightclub didn’t provide a response to the ruling.


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