JOY connects elite and everyday athletes with Musashi campaign
Integrated agency JOY has developed a campaign featuring the Musashi Performance Lab for leading sports nutrition brand, Musashi. The Lab works to assess and fine tune the speed, power, endurance and focus of world class athletes such as UFC champion Robert Whittaker and NRL player Tommy ‘Turbo’ Trbojevic, who feature in the multi-million dollar campaign.
The brand dominates in its category with double digit year-on-year growth and has an “ALL Sports” strategy; taking sport nutrition beyond the gym and across all codes, teams and players.
