Marie Claire at 20: Jackie Frank on how it has evolved from a magazine to a brand

Marie Claire editor Jackie FrankAs Marie Claire celebrates its 20th anniversary with a special edition and one-hour show on Channel Seven, out-going editor Jackie Frank talks to Mumbrella about the title’s history, the changes in the industry and how being an editor now also means being a brand spokesperson.

Jackie Frank first took the helm of fashion and beauty mag Marie Claire in 1995. In those 20 years a lot has changed.

“When I first started, the job of an editor was so different to what the job of an editor is today,” Frank said. “We’ve gone through a technological revolution.

“Before there wasn’t that news cycle, there wasn’t that immediacy, there wasn’t that connectivity in terms of technology and availability of information. The whole industry has changed.

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