Strongest range yet of international speakers revealed for Mumbrella360 program

Spotify's Jeff Rossi

Spotify global director Jeff Rossi

Guninness' Nadine Causey

Guinness World Records senior VP Nadine Causey

Y&R global CEO David Sable

Y&R’s global CEO David Sable

Mumbrella360’s most impressive line-up yet of international keynote speakers has today been unveiled.

The conference, which takes place in June, will feature more than a dozen global thinkers in advertising, martech, music streaming, artificial intelligence, marketing, public relations and digital publishing, alongside influential local players.

The new lineup details come in the same week that the earlybird discount on Mumbrella360 tickets comes to an end.

Since launching five years ago, Mumbrella360 has become Australia’s largest media and marketing conference.


Gallop: How Advertising Can Change The World

The troublemaker: Cindy Gallop

As has previously been announced, Mumbrella360 will be kicked off on Wednesday June 8 by adland provocateur Cindy Gallop.

Her presentation will be titled How Advertising Can Change The World.

The session description:

“In an industry where the pressure is on, margins are squeezed, the ratio of ads made to ads not made isn’t what you’d like it to be – does it feel like you’re battling 24/7 to do more work for less money?

“What about if you could change all that for the better – and change the world at the same time? Cindy Gallop, former chairman BBH New York and founder/CEO of IfWeRanTheWorld and MakeLoveNotPorn, delivers some highly challenging and provocative perspectives on how our industry can reinvent itself to leverage The New Creativity, make more work that’ll blow clients (and everyone’s) minds, and genuinely change the world by delivering social benefits you won’t have thought of – while doing a lot less work for a lot more money and being a lot more fun for everyone.”

P&G's Kuehlwein: How to build iconic brands

P&G’s Kuehlwein: How to build iconic brands

The premium marketer: JP Kuehlwein

After Gallop opens the conference, next on stage will be JP Kuehlwein, Procter & Gamble’s director of global strategy & innovation for premium consumer products. The New York-based Kuehlwein is co-author of the best selling ‘Rethinking Global Prestige Branding – Secrets of the Ueber-Brands’.

Kuehlwein will be sharing insights on how to elevate brands to iconic status.

The global agency boss: David Sable

The next keynote will feature one of the world’s most influential admen, David Sable, the global CEO of 93-year-old advertising agency network Y&R, in his only Australian appearance.

Sable, a frequent speaker at global marketing conferences, is also director-at-large for the American Association of Advertising Agencies. As well as his five years at the helm of Y&R, his extensive agency career has seen him span senior roles including chief operating officer of acclaimed DM agency Wunderman, and time in the PR world as senior vice president of Burson-Marsteller including working on the Coke, Colgate and GE accounts.

He will speak on how brands can find a new competitive edge by breaking with convention.

The PR record-breaker: Nadine Causey

Nadine Causey, Guinness World Records’ senior vice president for EMEA and APAC, will travel to Australia to offer insights to marketers and communications professionals on how to put record-breaking stunts at the heart of marketing campaigns. Through case studies, Causey will show how to organise record attempts that deliver emotional engagement with consumers.

And as part of the conference, a number of official record attempts will take place across the Mumbrella360 program, with delegates having the opportunity to take part.


Bell: Culture builder

The rocket scientist: Aaron Bell

Mumbrella360 will also mark a first Australian appearance for one of the world’s shapers of programmatic advertising, AdRoll founder and CEO Aaron Bell. Bell launched AdRoll nine years ago and now lays claim to the largest customer base of any programmatic advertising platform in the world.

Bell also had a leading role in the developing field of artificial intelligence. He spent five years as project lead with Stottler Henke Artificial Intelligence (SHIA), leading teams working on machine learning projects for NASA’s manned spaceflight program, including the scheduling of Space Shuttle launches.

Bell, who will be speaking about the leadership demands of building a great culture, was also involved in pioneering engineering work for Microsoft, including developing the earliest version of Outlook Web Access.

The sentience sage: Chris Stephenson

The coming impact of artificial intelligence on the world of marketing will be a theme of the Mumbrella360 conference. Last night Facebook announced the launch of bots for Messenger, a service likely to redefine how brands communicate with consumers.

Thursday June 9 will see media network PHD’s APAC head of strategy and planning Chris Stephenson deliver a keynote presentation on the timeline towards a world where global sentience is as big a part of the marketing world as search optimisation or social media is today.

The Singapore-based Stephenson is a former strategy director of PHD Australia, after starting his media career in the UK. Stephenson was an architect of the Mumbella360 Media Manifesto the first time the conference was held in 2011.

Stephenson: Timeline to global sentience

Stephenson: Will discuss the timeline to global sentience

The music disruptor: Jeff Rossi

One of the big Thursday keynotes will come from Jeff Rossi, global director of business marketing for music platform Spotify, which new figures yesterday suggested has taken a solid lead on music streaming in Australia.

Rossi will share insights not only into how marketers can effectively leverage music streaming services in campaigns, but what Spotify has learned from consumers in building its disruptive global platform.

As well as having worked for Apple, Rossi is an agency veteran, holding senior roles at media agencies Starcom and MEC, celebrated ad agency TBWA Chiat Day, and US digital agency, Avenue A.

The publisher: Joy Robins

Another international speaker is Joy Robins, New York-based VP of advertising and strategy for Quartz, one of the world’s largest native advertising-led digital publications.

Robins will tackle the question of the loss of faith of consumers in advertising – and what brands should do about it.


Quartz VP Robins: Presenting on advertising with empathy

A number of other international speakers have already been announced for the Mumbrella360 program. They include Boston-based Mike O’Neil, who will speak on the coming programmatic revolution for radio advertising; World Advertising Research Center’s Ed Pank, who will discuss lessons from the world’s most awarded marketing campaigns, and AdRoll global CMO Adam Berke, the author of ‘The Retargeting Playbook’.

Sager: Twitter global music chair

Sager: Twitter global music chair

PwC's Brownlow: Netflix is seen as dominant

Brownlow: Media Outlook

And a further speaker with international responsibility is Twitter’s global chair of music, Jennie Sager, who will join a panel on Influencer Marketing, with the remainder of the panel line-up to be revealed shortly.

The media maven: Megan Brownlow

And the conference will close with a keynote from PwC’s executive director Megan Brownlow, who will launch PwC’s Entertainment & Media Outlook Report at Mumbrella360.

Discounted earlybird tickets for Mumbrella360, offering a saving of 30%, are available on the Mumbrella360 website until this Friday.

M360 2016



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