Nine secures exclusive rights to next three Olympic Games for $305m
Nine Entertainment Co. has agreed to a deal with the International Olympic Committee for the 2024 to 2032 Olympic Games and Winter Olympic Games.
The total cost to Nine is $305 million in cash, with $10 million in contra.
Nine will have the exclusive rights for all audio-visual platforms, including free-to-air television, streaming and pay tv rights, including subscription audio rights for linear broadcast and non-exclusive rights for audio streaming.
The agreement includes the Paris 2024 Games, Los Angeles 2028, and importantly, the 2032 Brisbane Games. It also includes the Winter Games in Milano Cortina in 2026 and the 2030 Olympic Winter Games. The rights were previously held by Seven.
Mike Sneesby, CEO of Nine, said: “This partnership with the IOC is an important part of Nine’s strategy, as we continue to define Australian broadcast and streaming television. We’re delighted to be bringing the Olympic Games to Australian audiences, whenever and however they choose, from Paris 2024 to Brisbane in 2032.”
“These rights complement our recently renewed partnerships with the NRL and Tennis Australia at a time when live sport continues to demonstrate its ability to drive strong growth in streaming audiences and strength in FTA TV consumption. Importantly, this deal enables Nine to make the Olympic Games accessible to all of Australia, across more platforms than ever before.”
Chief sales officer for Nine, Michael Stephenson added: “The Olympic Games is a marketing platform for brands with unrivalled scale. Over the next 10 years we have the opportunity to build long term strategic plans with our partners and sponsors to grow their brands and build their business. Everything is building towards an Aussie Olympics in Brisbane in 2032.”
“As the exclusive media network of the most iconic and prestigious sporting event on the calendar, Nine can offer our commercial partners marketing opportunities at scale in an unrivalled Total TV, Total Audio and Total Publishing environment – all delivered in an environment of stories, experiences and performances from the very best athletes and teams in the world.”
Peter Costello, chairman of Nine, said: “The decision to acquire these rights reflects our long term strategy to offer premium content across all Nine’s platforms. I am delighted that Nine will be showing the Olympic Games across the Nine Network, 9Now and Stan from Paris 2024 through to the culmination in Brisbane in 2032.”
More to come…
Got a tip?
Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
Linkedin
Have your say