OMD takes out top spot in RECMA ranking, pushing Carat into second
Omnicom Media Group’s media agency OMD has topped the Australian RECMA ranking for having the highest overall activity volume and a 14.4% market share.
The report also reveals significant growth rates for Havas Media (43%), Vizeum (39%), Blue 449 (37%) and PHD (31%), while UM, Dentsu X and Spark Foundry suffered declines.
These are, without question, the most inflated numbers you’ll ever see…
It’s our shared passion for better results, delivered consistently, and with integrity, that sees OMD going from strength to strength,”
5 commas. Just rolls off the tongue that line.
How is it that 12/15 of the agencies have had positive billings growth? I maybe missing something, though there aren’t that many big pieces of business that sit outside of these agencies (groups) … just doesn’t add up?
The much hyped “Buying power” of an agency means less + less when everything is moving towards being bought via biddable means….Nice work OMD but in reality means sweet FA
The wins which aren’t existing business or consolidation or something in Queensland or from 2017 (simplot) are tiny. There hasn’t been any real big wins. PHD seemed to have grown through genuine new business.
I know this site presents quality dependent articles or reviews and additional material, is there any other web page
which presents such information in quality?