QMS lights up huge brands at Vivid Sydney 2024

Digital outdoor company QMS’ digital street furniture network has lit up as part of the VIVID celebrations sweeping Sydney, with major brands on display across the city.

Campaigns from Kia Australia, Visit Victoria, Foxtel Hubbl, Kayo, Universal Pictures, Chemist Warehouse, AAMI, Coca-Cola, Sony Pictures, Omega, Medibank, Rimowa, Aware Super, Vicinity Centres, Live Nation and Audible – are all appearing across the OOH network, from today May 24 until the festival wraps up on June 15.

The QMS City of Sydney digital street furniture network reaches over 90% of key surrounding areas outside its local government area, and covers 10 distinctive precincts across 33 of Sydney’s “most desirable” suburbs.

This year’s artistic theme is “Humanity”, and VIVID 2023 festival drew almost 3.5 million people to Sydney – up 30% on 2022 – and contributed more than $200 million to the NSW economy.

QMS General Manager, City of Sydney, Olivia Gotch, said: “We are excited to celebrate this year’s Vivid Sydney festival with the community and a stellar line-up of advertisers who will be – literally – lighting up the streets.

“This celebration of creativity, innovation and technology is the perfect fit for our world-class City of Sydney digital street furniture network, sitting at the very heart of the Sydney market and connecting with 33 of Sydney’s most prestigious and progressive suburbs.

“This year we’re expecting some brilliant, contextually relevant campaigns that take advantage of the event themes and incremental audiences.”

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Nathan Jolly

Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.

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topics AAMI Aware Super Chemist Warehouse Coca Cola Foxtel Hubbl kayo Live Nation Medibank omega QMS Rimowa Sony Pictures Universal Pictures Vicinity Centres Vivid 2024

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