The Communications Council launches producer’s arm
The Communications Council, the peak body representing agencies in the marketing communications industry to media, government and the public, has launched a new member-based organisation, The Commercial Producers Council, representin the interests of production companies.
The CPC will assist member agencies access to legislative and regulatory advice, training programs, production agreement templates, member and pricing on specialist insurance for areas of production and film.
CEO of the Communications Council Daniel Leesong said several individuals from production companies, who were members of the Australasian Writers and Art Directors Association (AWARD), had approached the council to better service at a company level.
“Our aim in setting up the Council is to create a better business environment for production companies to thrive in while meeting those specific problems they get confronted with in their line of business,” he said.
Is this set up to compliment or compete with the commercial arm of SPAA? And with this increased focus when will this group look to address the outdated terms of the MEAA Talent Agreement in regards to making it more equitable for advertisers to use their advertising across multiple channels and regions. Or addressing the unfair and one-sided standard production agreements entered into by agencies that in most cases have little of no right to enter these agreements on behalf of their clients? Otherwise all the best with the new production council.