The Marketing Store leads Christmas campaign for Canon

The Marketing Store has created an experiential campaign for camera brand Canon’s Christmas promotion.   

The announcement:

SYDNEY, 1 November 2010: Building upon its previous success in developing campaigns that drive demand pre-Christmas, The Marketing Store Sydney (TMS) has delivered Canon’s grandest ever in-store Christmas campaign.

The promotion, which has a total prize pool of up to $1.3 million in Australia and up to $710,000 in New Zealand, offers shoppers the chance to win a once-in-a-lifetime Aussie adventure holiday packed with breathtaking experiences.

For the major prize, Canon has chartered an entire Boeing 737 jet for the journey, giving 56 lucky Aussies and Kiwis and a friend each the chance to win a once-in-a-lifetime experience.

Instant cash prizes to the tune of $680,000 will also be given away with $500 drawn every 30 minutes between 9am and 5pm (AEDST) until 5 of January 2011. By the time the promotion ends in January 1,360 people will have won cash with Canon.

As lead agency, TMS Sydney office will coordinate the campaign for the Australia and New Zealand market

“Every year for Canon’s Christmas promotions we aim to increase the scale and this year is no exception,” said Stefan Jeschonneck, Senior Account Director, The Marketing Store. “The major prize of a privately chartered 737 for an unforgettable four-day experience is unique and designed to mirror the inspiration and imagination of the Canon brand.”

“With a distinctive approach at retail, a massive prize pool and more winners, we’re confident Canon’s Christmas Campaign will cut through the clutter to excite shoppers and give retailers a boost in the lead up to Christmas, typically the single largest quarter for retailers,” added Stefan.

“Canon delivers impactful and engaging marketing activities throughout the year and in the all-important pre-Christmas shopping period we always aim to deliver something big for retail,” said Darren Ryan General Manager of Consumer Marketing, Canon Australia. “We’ve really taken it to a new level with this campaign and are excited to bring something magical to Canon consumers.”

Over four days, winners will experience Australia’s natural wonders through a range of exclusive activities showing a side of Australia few ever get to see. Diving into the rich colour of the Great Barrier Reef; floating over spectacular rainforest and witnessing the changing colour of Uluru in the heart of the Outback. Along the way, awe-inspiring surprises and celebrity guests will bring theatre and magic to Australia’s natural beauty for an out-of-this-world adventure.

Entry is now open to shoppers who purchase eligible Canon products from authorised Oceania Canon resellers. The promotion runs through to 5 January 2011.

Participating Canon products include all IXUS, PowerShot, LEGRIA and EOS cameras and lenses; PIXMA, LaserShot and Selphy printers; and all Canon Binocular models, along with select Canon Faxes and Scanners.

Canon’s privately chartered jet will depart from Sydney on 29 March 2011. The prize includes return airfares from the winner’s nearest capital city.

For more information visit Jet with Canon promotion.

Source: The Marketing Store press release


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