What makes a ‘great’ ad?
In this outtake of the Weekend Mumbo, Mumbrella’s editor Olivia Kruimel questions what exactly makes an ad, or an advertising agency, ‘great’.
The question is almost as old as the art of marketing itself (and yes I said art not science).
First we must get to the question of what is great? What is the measurement of great? Is it winning awards, is it sales increasing 100 fold, is it internal staff pride in the brand, is public praise, a pat on the back from the CEO?
So many variables.
