‘Authentic stories’: How VicHealth will localise the This Girl Can campaign

Adam Thorn

August 14, 2017 2:44

The Victorian Government is set to use “authentic stories” from women as it looks to localise the successful This Girl Can campaign for the Australian market and make it the backbone of its health promotions for the next three years.

Stefan Grun, VicHealth’s executive marketing manager, told Mumbrella that the initiative aims to challenge an “ingrained culture” that means females are “incredibly harsh” on themselves.

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Adam Thorn

Adam Thorn oversees Mumbrella's sponsored content and occasionally contributes editorial. He's previously worked as an editor, feature writer, reporter or sub for more than 30 major British titles including Esquire, GQ, The Sunday Times, Loaded, The News of the World and Mr Porter.

Topics

Mumbrella Health and Wellness Summit Stefan Grun Tanya Joseph This Girl Can VicHealth

1 COMMENTS

Confused 6 Sep 17

The national government dept of health already localised the campaign based on This Girl Can in 2016 and launched phase 2 earlier this year – ‘Girls, make your move’. Seems bizarre that the Vic local gov would now do the same thing.

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